Assistant Professor, Visual Communication Design
210B West Lake Hall
Notre Dame, IN 46556
B.F.A. — Western Michigan University, 1996
M.F.A. — Yale University, 2005
As an art director, designer, and educator, Brian Edlefson influences organizations to leverage design’s ability to communicate across a variety of surfaces (architecture, environments, products, and print and interactive experiences).
Brian has worked with major companies throughout the years, creating award-winning and attention-getting solutions. He co-founded Thesis, a design consultancy that helped product manufacturers connect with architects and interior designers. As a member of Whirpool Corporation’s multi-disciplinary Global Consumer Design team, Brian was responsible for merging graphic design with the product design of household brands like Whirlpool, Maytag, Kenmore and Amana. At Target, Brian designed packaging, advertising and experimental branding for corporate and in-store environments. He has also worked with the design team and curatorial staff at the Museum of Modern Art in New York, and was a senior graphic designer for Herman Miller—where he redesigned the corporate brand and all of its applications (from business cards to truck fleet graphics).
Brian earned his BFA from Western Michigan University (1996), studied color in Bali, Indonesia, with Ohio University (2000), and achieved an MFA from Yale University (2005). His work has been recognized in many national and international creative competitions (New York Art Director’s Club, Communication Arts, Creativity, Graphis, HOW, Print, STEP Inside Design) and was chosen for inclusion in the National Design Archive at the Library of Congress. He has been a featured speaker at HOW Design Conferences (2001, 2007), AIGA Iowa and Nebraska Chapters, and the Beyond the Cubicle Conference for RGD Ontario.