Kevin Bethune is the Founder and Chief Creative Officer of dreams • design + life, a think tank delivering design & innovation services using a human-centered approach. Kevin’s background spans engineering, business and design in equal proportion over his 20+ year career, positioning him to help brands deliver meaningful innovations to enrich people’s lives and experiences. Kevin started dd•l in the Spring of 2018, after serving as the Vice President of Strategic Design at BCG Digital Ventures (BCGDV). Prior to BCGDV, Kevin worked at Nike, Inc. in business planning, product creation and stretch footwear design roles. Prior to Nike, Kevin worked in the nuclear power industry as a mechanical engineer and reactor systems project leader. Kevin holds a B.S. in Mechanical Engineering from the University of Notre Dame, an M.B.A. from Carnegie Mellon University, and an M.S. in Industrial Design from ArtCenter College of Design. Kevin has given keynote talks at TED@BCG, Google Design, AIGA, DMI (Design Management Institute), DRDS (Design Research Design Strategy, 2017), ArtCenter College of Design, California College of the Arts (CCA), MIT (DesignObserver), Parsons School of Art & Design, Yale School of Management, Woodbury University and Carnegie Mellon University. Kevin’s perspectives have also been featured in DMI Review, Bloomberg, Design.Blog, DesignObserver and Interaction Design Foundation. Bethune will be on campus on March 26, 2020, to deliver the department’s annual Max and Emma Lecture in Bond Hall Auditorium at 5 pm.